We know you better than you know yours-e.l.f., so let's introduce you. Build your new makeup routine of all the e.l.f.ing greatest products available!
Show us your shelfie! Let's see your curated collection of e.l.f. products.
High-energy TikTok challenge highlighting accessibility and performance under pressure.
Can you do a full face of flawless makeup in under 3 minutes? We challenge our community and top influencers to an "e.l.f. Speed Run." This highlights the blendability, ease of use, and incredible formulas of e.l.f. products. It’s fast, chaotic, highly engaging, and perfectly tailored for the TikTok algorithm.
Gamifying affordable beauty like exclusive streetwear sneaker drops.
e.l.f. is famous for breaking the internet with high-quality dupes of luxury products. Why not treat these releases like highly anticipated sneaker drops? The "Dupe Drop Radar" is a digital countdown on the app/site. Users sign up for SMS alerts to get early access to limited-edition drops before they sell out.