The duality of our formula, brought to life in an interactive swipe-to-reveal experience.
Farmacy beauty prides itself on combining natural ingredients and science. And one of the easiest ways to portray this is by making the production of popular products look like happy accidents. By showing someone placing fresh ingredients that would typically be in a smoothie into a blender and then panning over to a scientist shocked that what they made wasn’t actually a sweet smoothie but an amazing facial cleanser is an easy way to showcase the intersection of these concepts.
Drawing an emphasis on how natural Farmacy's products are while also subtly pointing to the science aspect of production.
Aerial shot of the blender with various ingredients being tossed in. The actress who is making the smoothie should be shot in a kitchen setting with a lab coat on. In this clip, they will take a call and discuss scientific statistics about skincare. When they end the call, they will run over to the blender, turning it off and looking it inside. The shot will pan to the same blender filled with the product that is being promoted.
Radically transparent ingredient sourcing, presented straight from the grocery aisle to your shopping cart.
Our ingredients are so natural, you could grab them from the grocery store.
Why just read about ingredients when you can harvest them? A playable world where shoppers formulate their own Green Clean.
Modern consumers don't just want to buy products; they want to experience the brand. By gamifying the 'Farm-to-Face' journey, we transform passive shoppers into active participants. This interactive proposal achieves three key marketing objectives:
Players organically learn the core ingredients that power Green Clean by physically harvesting them on-screen.
Interactive elements significantly boost the time spent on-page, deepening brand loyalty and product recall.
A fun, rewarding digital experience builds an emotional connection that culminates in a high-intent path to purchase.
Experience the Farm-to-Face journey firsthand. Plant seeds, harvest raw ingredients, and take them to the lab to formulate iconic products.
Swipe dirt to plant, tap grown plants to harvest.
You extracted the super greens and crafted Green Clean Cleansing Balm!
