Wanna see the rest of my ideas? Hire me 😉

New Podcast Series

who done it w/ Tarte?

Everyone has their favorite podcast, whether you’re more of a Call Her Daddy person or Rotten Mango. This October we’ve got the hottest new podcast for all our curious little Tartelettes. The only podcast that gets into the nitty gritty deets about some of the hottest beats on Insta!

Every week of October we will get deep into the looks the girlies are rocking, and figure out just who done it? (Tarte ofc!)

Listen to Teaser

Tarte

Upcoming Case Files

Ep 01

The Mystery of the Missing Setting Spray

A deep dive into how a flawless matte look survived a 12-hour festival.

Ep 02

Who Stole the Glow?

Investigating the suspects behind the viral glass-skin cheekbones on the red carpet.

Ep 03

The Case of the Creasing Concealer

Our lead beauty investigators uncover the truth behind bad blending.

Original Meme Reference

Met Gala Strategy

Staring Camp Right In The Eye.

2019 may have been 6 years ago, but the meme is somehow still strong. Tarte cosmetics is staring camp right in the eye, except we’re actually bringing c*nt to the red carpet. To promote products during the Met Gala, Tarte Cosmetics could post a photo of them looking the cream cheek palette in the eye on their story. And then during the Met Gala, release looks using Tarte products that scream CAMP.

Goal

Build upon the story and create an opportunity to advertise other products. Make the Met Gala Tarte’s vers.

Tools

Cream cheek palettes, maybe eyeshadow palettes, one model necessary.

Timeline

After photo shoot, simple shot of the entire look.

Direction

Zooming in on the reflection in the mirror which transitions to a zoom out on the entire face. Followed by b-roll of the look.

Event Execution

Phase 2: TikTok / Reels

The Beauty Correspondent

Instead of a standard GRWM, we send a creator to act as a "Pretend Red Carpet Beauty Interviewer." They aggressively (but playfully) interrogate influencers about what's holding their makeup together through the sweat, flashes, and afterparties.

Phase 3: Real-Time Activation

The 2AM Touch-Up Booth

An exclusive pop-up bathroom/lounge near the hottest afterparties, stocked entirely with Maracuja Juicy Glow and Shape Tape. We capture raw, unfiltered footage of celebrities touching up their faces at 2 AM.

Maracuja Juicy Glow

Prime The Streets.

Need a primer that will roll with the punches? Try maracuja juicy glow primer! Swipe some on and stay on a roll. Tarte showcases how to apply the glow primer by collaborating with roller skating influencers to prime the streets. By having the skaters roll glow primer on the concrete, Tarte can highlight just how bright the glow primer is. Not only does it make it big, it showcases the revolutionary new rolling applicator that this product comes with!

Goal

Highlight the rolling applicator. By having a roller skating influencer roll on the paint, it showcases smooth spread.

Tools

Roller skates, Glitter-y paint that looks similar to maracuja juicy glow primer.

Timeline

Influencer outreach then video shoot.

Direction

The influencer skates through paint. Aerial shot showcases them covering an area. Zoom transition out to a face with primer smoothly applied.

Activation Strategy

Influencer Expansion

The Skater Roster

Alongside Alyssa Liu, we partner with diverse, high-energy skater influencers across multiple demographics to ensure the campaign hits every corner of the skating subculture.

Community Action

#TarteOnARoll Challenge

A user-generated content challenge encouraging fans to show off their glowing looks while moving, skating, or dancing. The most creative entries get featured on the main Tarte feed.

Why Skaters?

Tarte is for those who roll with the punches. The Prime the Streets campaign is built to prove that the Maracuja Juicy Glow Primer doesn't just sit pretty—it moves, sweats, and endures. We chose the skating subculture because it perfectly embodies this resilient, high-energy lifestyle. Whether you're hitting the halfpipe or jamming at a roller rink, Tarte stays flawless so you can keep rolling.

The Talent Roster

Alyssa Liu

Olympic Figure Skater

Her incredible fluidity and bright, positive energy perfectly match the Maracuja Juicy Glow aesthetic. She brings a massive, engaged Gen-Z audience.

Rayssa Leal

Olympic Skateboarder

Brings an edgy, streetwear vibe to the campaign, proving that the glow primer holds up through intense, gritty skatepark sessions.

Oumi Janta

Jam Roller Skater

A viral roller skating sensation whose smooth, rhythmic videos capture the perfectly carefree, glowing lifestyle of Maracuja.

I love makeup and I love social media. If you are looking for someone who is ready to get their hands on every part of brainstorming, production, editing and posting; I am definitely your gal! I love thinking of new and fun ways to make content that reaches a large audience. The most important thing to me when looking for a job is liking what you do, and loving what you sell.

I already love Tarte, so let me help you sell!

Best, Bless (tartlette in the making)

Concept by fuckshitpoet