/* Tarte Cosmetics E-Commerce Aesthetic */
:root {
    --tarte-purple: #5c2d91;
    --tarte-lavender: #e6dced;
    --tarte-gold: #CBA365;
    --tarte-pink: #f2cdd6;
    --tarte-dark: #222222;
    --tarte-gray: #f5f5f5;
    --font-main: 'Outfit', sans-serif;
    --font-editorial: 'Outfit', sans-serif;
}

* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

body {
    font-family: var(--font-main);
    background-color: #ffffff;
    color: var(--tarte-dark);
    line-height: 1.6;
    overflow-x: hidden;
}

h1 em, h2 em {
    font-family: var(--font-editorial);
    font-weight: 400;
    font-style: italic;
    color: var(--tarte-purple);
}

.logo-x {
    font-weight: 300;
    color: #bbb;
    margin: 0 5px;
}

/* Noise Overlay */
.noise-overlay {
    position: fixed;
    top: 0; left: 0; right: 0; bottom: 0;
    pointer-events: none;
    z-index: 9999;
    opacity: 0.04;
    background: url('data:image/svg+xml;utf8,%3Csvg viewBox="0 0 200 200" xmlns="http://www.w3.org/2000/svg"%3E%3Cfilter id="noiseFilter"%3E%3CfeTurbulence type="fractalNoise" baseFrequency="0.85" numOctaves="3" stitchTiles="stitch"/%3E%3C/filter%3E%3Crect width="100%25" height="100%25" filter="url(%23noiseFilter)"/%3E%3C/svg%3E');
}

/* Announcement Bar */
.announcement-bar {
    background-color: var(--tarte-purple);
    color: #ffffff;
    text-align: center;
    padding: 8px 15px;
    font-size: 0.85rem;
    font-weight: 600;
    letter-spacing: 1px;
    text-transform: uppercase;
}

/* Storefront Nav */
.storefront-nav {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 15px 40px;
    background-color: #ffffff;
    border-bottom: 1px solid #eaeaea;
    position: sticky;
    top: 0;
    z-index: 100;
}

.back-btn {
    text-decoration: none;
    color: var(--tarte-dark);
    font-weight: 600;
    font-size: 0.9rem;
    text-transform: uppercase;
    letter-spacing: 1px;
}

.back-btn:hover {
    color: var(--tarte-purple);
}

.logo {
    font-size: 2rem;
    font-weight: 800;
    color: var(--tarte-purple);
    letter-spacing: -1px;
    position: absolute;
    left: 50%;
    transform: translateX(-50%);
}

.nav-actions span {
    font-weight: 600;
    font-size: 0.9rem;
    color: var(--tarte-dark);
}

/* Buttons */
.btn-primary {
    display: inline-block;
    background-color: var(--tarte-purple);
    color: #ffffff;
    text-decoration: none;
    padding: 12px 30px;
    border-radius: 50px; /* Pill shape */
    font-weight: 700;
    font-size: 1rem;
    text-transform: uppercase;
    letter-spacing: 1px;
    transition: all 0.3s ease;
    border: none;
    cursor: pointer;
}

.btn-primary:hover {
    background-color: var(--tarte-dark);
}

/* Shopify-style Hero Banner */
.hero-banner {
    position: relative;
    height: 80vh;
    min-height: 600px;
    background: linear-gradient(135deg, var(--tarte-lavender) 0%, #e1d3f0 100%);
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
    padding: 2rem;
}

.hero-container {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 4rem;
    max-width: 1200px;
    width: 100%;
}

.hero-content {
    background-color: rgba(255, 255, 255, 0.95);
    padding: 3rem 4rem;
    border-radius: 12px;
    max-width: 600px;
    box-shadow: 0 15px 50px rgba(0,0,0,0.15);
    z-index: 2;
}

.hero-badge {
    color: var(--tarte-purple);
    font-weight: 800;
    text-transform: uppercase;
    letter-spacing: 2px;
    font-size: 0.85rem;
    margin-bottom: 1rem;
    display: block;
}

.hero-title {
    font-size: 3.5rem;
    font-weight: 800;
    line-height: 1.1;
    margin-bottom: 1.5rem;
    color: var(--tarte-dark);
}

.hero-text {
    font-size: 1.1rem;
    color: #555;
    margin-bottom: 2rem;
}

/* 50/50 Split Section (Image with Text) */
.split-section {
    display: grid;
    grid-template-columns: 1fr 1fr;
    min-height: 80vh;
    align-items: center;
}

.split-section.reverse {
    grid-template-columns: 1fr 1fr;
}
.split-section.reverse .split-content {
    order: 1;
}
.split-section.reverse .split-visual {
    order: 2;
}

.split-section.bg-lavender { background-color: var(--tarte-lavender); }
.split-section.bg-pink { background-color: var(--tarte-pink); }
.split-section.bg-white { background-color: #fff; }

.split-content {
    padding: 6rem;
    max-width: 700px;
    margin: 0 auto;
}

.split-visual {
    height: 100%;
    width: 100%;
    position: relative;
    padding: 4rem;
    display: flex;
    align-items: center;
    justify-content: center;
}

.split-visual img.hero-img {
    width: 100%;
    height: auto;
    border-radius: 12px;
    box-shadow: 0 4px 15px rgba(0,0,0,0.1);
}

/* Magnifying Glass Animation */
.magnify-container {
    position: relative;
    display: inline-block;
}

.magnifying-glass {
    position: absolute;
    top: 50%;
    left: -80px;
    transform: translateY(-50%) scale(0);
    opacity: 0;
    pointer-events: none;
    z-index: 10;
    animation: magnifySearch 4s cubic-bezier(0.4, 0, 0.2, 1) forwards;
    animation-delay: 1s; 
}

@keyframes magnifySearch {
    0% {
        left: -80px;
        transform: translateY(-50%) scale(0) rotate(-45deg);
        opacity: 0;
    }
    15% {
        left: -40px;
        transform: translateY(-50%) scale(1) rotate(-10deg);
        opacity: 1;
    }
    40% {
        left: -20px;
        transform: translateY(-50%) scale(1.1) rotate(0deg);
        opacity: 1;
    }
    60% {
        /* Lock in on 'it' */
        left: 50%;
        transform: translate(-50%, -50%) scale(1.4) rotate(10deg);
        opacity: 1;
    }
    85% {
        /* Hold on 'it' */
        left: 50%;
        transform: translate(-50%, -50%) scale(1.4) rotate(10deg);
        opacity: 1;
    }
    100% {
        /* Disappear */
        left: 50%;
        transform: translate(-50%, -50%) scale(2) rotate(30deg);
        opacity: 0;
    }
}

.section-tag {
    display: inline-block;
    background: var(--tarte-purple);
    color: #fff;
    padding: 5px 15px;
    border-radius: 20px;
    font-size: 0.8rem;
    font-weight: 700;
    letter-spacing: 1px;
    text-transform: uppercase;
    margin-bottom: 1.5rem;
}

.split-title {
    font-size: 3rem;
    font-weight: 800;
    line-height: 1.1;
    margin-bottom: 1.5rem;
}

.split-desc {
    font-size: 1.1rem;
    color: #555;
    margin-bottom: 2.5rem;
}

/* Horizontal Visual Timeline */
.timeline-container {
    width: 100%;
    padding: 0 4rem 4rem 4rem;
    max-width: 1200px;
    margin: 0 auto;
}

.horizontal-timeline {
    display: flex;
    justify-content: space-between;
    position: relative;
    gap: 2rem;
}

.horizontal-timeline::before {
    content: '';
    position: absolute;
    left: 0;
    right: 0;
    top: 8px;
    height: 2px;
    background: rgba(92, 45, 145, 0.2);
}

.timeline-step-horiz {
    position: relative;
    flex: 1;
    z-index: 1;
}

.step-node-horiz {
    width: 18px;
    height: 18px;
    background: var(--tarte-purple);
    border-radius: 50%;
    border: 4px solid #fff;
    box-shadow: 0 0 0 2px rgba(92, 45, 145, 0.2);
    margin: 0 auto 1.5rem auto;
}

.step-content-horiz {
    background: rgba(255,255,255,0.7);
    padding: 1.5rem;
    border-radius: 8px;
    box-shadow: 0 5px 15px rgba(0,0,0,0.05);
    text-align: center;
    height: 100%;
}

.step-content-horiz h4 {
    font-size: 1.1rem;
    font-weight: 800;
    margin-bottom: 0.5rem;
    color: var(--tarte-purple);
    text-transform: uppercase;
    letter-spacing: 1px;
}

.step-content-horiz p {
    font-size: 0.95rem;
    color: #444;
}

/* Strategy Expansions */
.strategy-expansion {
    padding: 0 4rem 4rem 4rem;
    max-width: 1200px;
    margin: 0 auto;
}

.expansion-title {
    font-family: var(--font-editorial);
    font-size: 2.2rem;
    color: var(--tarte-dark);
    margin-bottom: 2rem;
    font-style: italic;
    font-weight: 600;
}

.strategy-cards {
    display: flex;
    gap: 2rem;
}

.strategy-card {
    background: var(--tarte-purple);
    color: #fff;
    border: none;
    padding: 3rem;
    border-radius: 12px;
    flex: 1;
    box-shadow: 0 20px 40px rgba(92, 45, 145, 0.3);
    transition: transform 0.4s ease, box-shadow 0.4s ease;
}

.strategy-card:hover {
    transform: translateY(-5px);
    box-shadow: 0 25px 50px rgba(92, 45, 145, 0.4);
}

.card-tag {
    display: inline-block;
    padding: 0.4rem 1rem;
    background: var(--tarte-gold);
    color: #fff;
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 1.5px;
    font-weight: 800;
    border-radius: 30px;
    margin-bottom: 1.5rem;
}

.strategy-card h4 {
    font-family: var(--font-editorial);
    font-size: 1.8rem;
    font-style: italic;
    font-weight: 600;
    color: #fff;
    margin-bottom: 1rem;
}

.strategy-card p {
    font-size: 1.05rem;
    color: rgba(255, 255, 255, 0.9);
    line-height: 1.7;
}

/* Featured / Larger Event Execution Cards */
.featured-cards .strategy-card {
    padding: 4.5rem 3.5rem;
}

.featured-cards .strategy-card h4 {
    font-size: 2.2rem;
    margin-bottom: 1.2rem;
}

.featured-cards .strategy-card p {
    font-size: 1.15rem;
}

/* Cross-Hover Card Image Overlays */
.featured-cards .strategy-card {
    position: relative;
    overflow: hidden;
    border-radius: 12px;
    transform: translateZ(0); /* Fixes webkit overflow clip bug */
}

.featured-cards .card-content-inner {
    position: relative;
    z-index: 2;
    transition: opacity 0.3s ease;
}

.featured-cards .card-img-overlay {
    position: absolute;
    top: 0; left: 0; right: 0; bottom: 0; /* Exact cover size of existing card */
    background-size: cover;
    background-position: center;
    background-repeat: no-repeat;
    z-index: 5;
    opacity: 0;
    transition: opacity 0.3s ease; /* Remove scale transition so the shape stays perfect */
    pointer-events: none;
    border-radius: 12px; /* Match card radius exactly */
    transform: scale(1.4); /* Zoom past the letterbox/transparent margins in the source files */
}

/* Bulletproof class toggled by JS */
.featured-cards .strategy-card.show-overlay .card-img-overlay {
    opacity: 1;
}

.featured-cards .strategy-card.show-overlay .card-content-inner {
    opacity: 0;
}

/* Podcast Episodes Section */
.podcast-details {
    padding: 6rem 4rem;
    background: #fff;
    display: flex;
    justify-content: center;
}

.episodes-container {
    max-width: 950px;
    margin: 0 auto;
    display: flex;
    gap: 3rem;
    align-items: flex-start;
}

.episodes-left {
    flex: 1;
}

.episodes-right {
    flex: 1;
    position: sticky;
    top: 4rem;
}

.podcast-board-img {
    width: 100%;
    height: auto;
    border-radius: 12px;
    box-shadow: 0 20px 50px rgba(0,0,0,0.15);
    border: 1px solid rgba(0,0,0,0.05);
}

.episodes-title {
    font-family: var(--font-editorial);
    font-size: 3rem;
    color: var(--tarte-dark);
    margin-bottom: 2rem;
    text-align: left;
    font-style: italic;
    font-weight: 400;
}

.episode-list {
    display: flex;
    flex-direction: column;
    gap: 0;
}

.episode-item {
    padding: 1.2rem 0;
    display: flex;
    align-items: flex-start;
    gap: 2rem;
    border-bottom: 1px solid #eaeaea;
    transition: opacity 0.3s ease;
}

.episode-item:last-child {
    border-bottom: none;
}

.episode-item:hover {
    opacity: 0.7;
}

.ep-num {
    font-family: var(--font-editorial);
    font-size: 1.2rem;
    color: var(--tarte-purple);
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 2px;
    padding-top: 0.3rem;
}

.ep-info h4 {
    font-size: 1.4rem;
    font-weight: 600;
    color: var(--tarte-dark);
    margin-bottom: 0.5rem;
    letter-spacing: -0.5px;
}

.ep-info p {
    font-size: 1rem;
    color: #888;
    line-height: 1.6;
}

/* Ref Image overlay */
.ref-overlay {
    position: absolute;
    bottom: 2rem;
    right: 2rem;
    width: 150px;
    background: #fff;
    padding: 8px;
    border-radius: 8px;
    box-shadow: 0 10px 20px rgba(0,0,0,0.15);
    transform: rotate(3deg);
}

.ref-overlay img {
    width: 100%;
    border-radius: 4px;
    display: block;
}

.ref-overlay span {
    display: block;
    text-align: center;
    font-size: 0.7rem;
    font-weight: 700;
    text-transform: uppercase;
    margin-top: 5px;
    color: var(--tarte-purple);
}

/* E-commerce Image Gallery Grid */
.product-gallery {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1rem;
    width: 100%;
}

.gallery-item {
    border-radius: 8px;
    overflow: hidden;
}

.gallery-item img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    display: block;
}

.gallery-main {
    grid-column: span 2;
    aspect-ratio: 4/3;
}

.gallery-sub {
    grid-column: span 1;
    aspect-ratio: 1/1;
}

/* Brand Footer */
.brand-footer {
    background-color: var(--tarte-purple);
    color: #fff;
    text-align: center;
    padding: 4rem 2rem;
}

.footer-logo {
    font-size: 2.5rem;
    font-weight: 800;
    margin-bottom: 1rem;
}

.footer-links {
    margin-top: 2rem;
    font-size: 0.9rem;
    color: rgba(255,255,255,0.7);
}

/* Floating Signature Badge */
.floating-badge {
    position: fixed;
    bottom: 30px;
    right: 30px;
    background: rgba(255, 255, 255, 0.85);
    backdrop-filter: blur(10px);
    -webkit-backdrop-filter: blur(10px);
    border: 1px solid rgba(255, 255, 255, 0.4);
    padding: 10px 20px;
    border-radius: 30px;
    font-family: var(--font-main);
    font-size: 0.8rem;
    color: var(--tarte-dark);
    text-decoration: none;
    box-shadow: 0 10px 30px rgba(0,0,0,0.1);
    z-index: 1000;
    transition: all 0.3s ease;
}

.floating-badge strong {
    color: var(--tarte-purple);
    font-weight: 800;
}

.floating-badge:hover {
    transform: translateY(-3px);
    box-shadow: 0 15px 40px rgba(92, 45, 145, 0.2);
}

/* Responsive */
@media (max-width: 1024px) {
    .split-section, .split-section.reverse {
        grid-template-columns: 1fr;
    }
    .split-section .split-content {
        order: 2;
        padding: 3rem 2rem;
    }
    .split-section .split-visual {
        order: 1;
        padding: 2rem;
    }
    .hero-title { font-size: 2.5rem; }
    .split-title { font-size: 2.5rem; }
    
    .hero-container {
        flex-direction: column;
    }
}

/* -------------------------------------
   MOTION & ANIMATIONS
-------------------------------------- */

.fade-up {
    opacity: 0;
    transform: translateY(30px);
    transition: opacity 0.8s cubic-bezier(0.16, 1, 0.3, 1), transform 0.8s cubic-bezier(0.16, 1, 0.3, 1);
}

.fade-up.visible {
    opacity: 1;
    transform: translateY(0);
}

.delay-1 { transition-delay: 0.1s; }
.delay-2 { transition-delay: 0.2s; }
.delay-3 { transition-delay: 0.3s; }
.delay-4 { transition-delay: 0.4s; }
.delay-5 { transition-delay: 0.5s; }

.hover-scale {
    transition: transform 0.4s ease;
}
.hover-scale:hover {
    transform: scale(1.03);
}

/* -------------------------------------
   VINYL RECORD UI
-------------------------------------- */

.vinyl-wrapper {
    position: relative;
    width: 250px;
    height: 250px;
    display: flex;
    align-items: center;
    justify-content: center;
}

.vinyl-record {
    width: 100%;
    height: 100%;
    background: #111;
    border-radius: 50%;
    position: relative;
    box-shadow: 0 15px 35px rgba(0,0,0,0.3), inset 0 0 10px rgba(255,255,255,0.2);
    display: flex;
    align-items: center;
    justify-content: center;
    animation: spin 4s linear infinite;
    animation-play-state: paused;
}

.vinyl-grooves {
    position: absolute;
    width: 95%;
    height: 95%;
    border-radius: 50%;
    border: 1px solid rgba(255,255,255,0.1);
    box-shadow: 0 0 0 4px #111, 0 0 0 5px rgba(255,255,255,0.05),
                0 0 0 12px #111, 0 0 0 13px rgba(255,255,255,0.05),
                0 0 0 20px #111, 0 0 0 21px rgba(255,255,255,0.05),
                0 0 0 30px #111, 0 0 0 31px rgba(255,255,255,0.05);
}

.vinyl-label {
    position: absolute;
    top: 50%;
    left: 50%;
    transform: translate(-50%, -50%);
    width: 35%;
    height: 35%;
    background: var(--tarte-purple);
    border-radius: 50%;
    z-index: 2;
    display: flex;
    align-items: center;
    justify-content: center;
    font-family: var(--font-editorial);
    color: #fff;
    font-weight: 600;
    font-style: italic;
    font-size: 1.2rem;
    box-shadow: inset 0 0 5px rgba(0,0,0,0.5);
}

.vinyl-hole {
    position: absolute;
    top: 50%;
    left: 50%;
    transform: translate(-50%, -50%);
    width: 12px;
    height: 12px;
    background: #fff;
    border-radius: 50%;
    z-index: 3;
    box-shadow: inset 0 2px 5px rgba(0,0,0,0.3);
}

.play-btn {
    position: absolute;
    bottom: -10px;
    right: -10px;
    width: 60px;
    height: 60px;
    background: var(--tarte-gold);
    color: #fff;
    border: none;
    border-radius: 50%;
    font-size: 1.5rem;
    cursor: pointer;
    box-shadow: 0 10px 20px rgba(203, 163, 101, 0.4);
    z-index: 5;
    transition: transform 0.3s ease;
    padding-left: 5px; /* offset play triangle slightly */
}

.play-btn:hover {
    transform: scale(1.1);
}

@keyframes spin {
    100% { transform: rotate(360deg); }
}

/* -------------------------------------
   PERSONAL LETTER SECTION
-------------------------------------- */

.personal-letter-section {
    background-color: var(--tarte-lavender);
    padding: 6rem 2rem;
    display: flex;
    justify-content: center;
}

.letter-content {
    max-width: 800px;
    background: #fff;
    padding: 4rem;
    border-radius: 12px;
    box-shadow: 0 20px 50px rgba(0,0,0,0.05);
    text-align: center;
}

.letter-content p {
    font-family: var(--font-editorial);
    font-size: 1.4rem;
    color: var(--tarte-dark);
    margin-bottom: 1.5rem;
    line-height: 1.8;
}

.letter-signoff {
    margin-top: 3rem;
    display: flex;
    flex-direction: column;
    align-items: center;
}

.signoff-text {
    font-size: 1rem;
    text-transform: uppercase;
    letter-spacing: 2px;
    color: #888;
    margin-bottom: 0.5rem;
}

.signature {
    font-family: var(--font-editorial);
    font-size: 3rem;
    font-style: italic;
    color: var(--tarte-purple);
    line-height: 1;
}

.sub-signoff {
    font-size: 0.85rem;
    color: var(--tarte-purple);
    margin-top: 0.5rem;
    font-weight: 700;
    letter-spacing: 1px;
}

/* Podcast Audio Player */
.podcast-audio-player {
    background: #f9f9f9;
    padding: 2rem;
    border-radius: 12px;
    margin-bottom: 3rem;
    text-align: center;
    border: 1px solid #eaeaea;
}

.podcast-audio-player p {
    color: var(--tarte-purple);
    margin-bottom: 1rem;
    font-family: var(--font-editorial);
    font-style: italic;
    font-size: 1.5rem;
}

.custom-audio {
    width: 100%;
    max-width: 500px;
}

/* Campaign Philosophy */
.campaign-philosophy {
    max-width: 900px;
    margin: 0 auto;
    text-align: center;
    padding: 0 4rem;
}

.philosophy-text {
    font-family: var(--font-editorial);
    font-size: 1.5rem;
    color: var(--tarte-dark);
    line-height: 1.8;
    margin-bottom: 1rem;
}

.philosophy-text strong {
    color: var(--tarte-purple);
    font-style: italic;
    font-weight: 600;
}

/* Influencer Grid */
.influencer-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 2rem;
}

.influencer-card {
    background: #fff;
    padding: 2rem;
    border-radius: 12px;
    text-align: center;
    box-shadow: 0 10px 30px rgba(0,0,0,0.05);
    border: 1px solid rgba(0,0,0,0.02);
}

.inf-avatar {
    width: 100px;
    height: 100px;
    border-radius: 50%;
    margin: 0 auto 1.5rem auto;
    background-size: cover;
    background-position: center;
    border: 4px solid var(--tarte-gold);
}

.influencer-card h4 {
    font-size: 1.4rem;
    font-weight: 700;
    color: var(--tarte-dark);
    margin-bottom: 0.5rem;
}

.inf-tag {
    display: inline-block;
    padding: 0.2rem 0.8rem;
    background: var(--tarte-lavender);
    color: var(--tarte-purple);
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 1px;
    font-weight: 700;
    border-radius: 20px;
    margin-bottom: 1rem;
}

.influencer-card p {
    font-size: 0.95rem;
    color: #666;
    line-height: 1.6;
}